Someone says it is not worth doing if it is not worth measuring. Internet analytics proves validity of this statement.
Internet marketing metrics are used by 75% of clients to determine the effectiveness of campaigns across all marketing channels. (Statista)
Qualitative and quantitative assessment of your activities on the Internet is essential. It helps you eliminate the guesswork and optimize web usage in its broadest sense. Good Internet analytics system can measure effectiveness of your website, the results of marketing campaigns, search engine ranking, your social media presence, consumer behavior, or overall user experience.