With all the talk of social media, AI, video, and virtual reality, it may look like email marketing is dying, or even already dead. If you think so, you must be missing out on the real metrics.
There are over 7 billion email accounts, and the number of email users is still growing. Over 80% of consumers prefer email for commercial communications.
I want to do business with a company that treats emailing me as a privilege, not a transaction. (Andrea Mignolo)
Email marketing is still the number one way SMEs are reaching more people than ever before. However, nearly 90% of marketers have no email marketing strategy. As a consequence of making a number of mistakes, results achieved are negligible and short-termed, unsubscribe rate is high, and a brand perception is negative.
Therefore, it is advisable to entrust this extremely effective form of Internet marketing to experienced professionals. Here are the most important elements of our approach to this marketing channel:
creating a strategy that works
using trusted email delivery platforms (MailChimp, SALESmanago…)